Korean-owned Auction.ph says it has already registered more than one million users after two years operating as an online marketplace.

The company said it has surpassed the one million mark this month and expects to end the year with 1.2 million registered users.

In a statement, Auction.ph reported its membership increased by more than 200 percent for the third quarter alone. Average number of daily page views rose more than double to more than 180,000 from the previous quarter.

The site has stepped up marketing efforts since the start of the year, signing up a celebrity endorsement, promos via SMS and other offline activities aimed at attracting users.

For the third quarter alone, the site recorded more than 600,000 new registered users.

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Posted: 11|20|07 at 10:45 am. Filed under: Asia.